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SFMC · DATA 360 · AGENTFORCE

Govern your B2C data and journeys before you scale AI.

RightWave helps B2C teams optimize their Salesforce Marketing Cloud Engagement, Marketing Cloud Next (Growth and Advanced), Data 360 and Agentforce for governed, data driven, AI assisted customer engagement. This allows personalization and journey automation to act on trustworthy inputs with human review in place.

Explore Marketing Cloud, Data 360 and Agentforce Readiness →Take the AI Readiness Audit
RUN IT RELIABLY

B2C operations we run reliably.

  • Campaign and journey operations
  • Segmentation and audience management
  • Data and journey governance
  • Behavioral Triggers
  • Reporting and measurement
  • Consent and data handling discipline
OPTIMIZE WITH AI

Optimize with AI, safely and efficiently.

When you are ready

This is where B2C AI ambition meets data reality. We prepare the foundation so Agentforce and AI journeys are safe and efficient.

  • Data 360 readiness and integration including identity, segmentation, and consent, before activating AI journeys
  • Agentforce use case planning grounded in real customer data and journey logic
  • Governed access and governance frameworks across Marketing Cloud and Data 360
  • Efficient agent and journey design to ensure expected outcomes and efficient token usage
WHY IT MATTERS

Scaling AI on ungoverned B2C data is a risk.

Why it matters

B2C personalization and journey automation are only as trustworthy as the data and consent behind them. Scaling Agentforce and AI journeys on ungoverned Data 360 and Marketing Cloud inputs risks acting on bad data at scale, so governance has to come before you scale AI.

READ THE REVIEWS

What clients say about working with RightWave.

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RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.

Marketing Operations HeadGlobal SaaS Company
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RightWave got our MarTech stack running, integrated, and operational in less than four weeks to meet a highly anticipated and publicized launch date.

Marketing HeadSaaS Startup
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RightWave's audit and action plan were game-changers. They streamlined our marketing tech, improved data quality, and enhanced our team's capabilities.

Marketing HeadGlobal Software Company
FAQS

Frequently asked questions.

Which Salesforce B2C products does RightWave support?
Salesforce Marketing Cloud Engagement, Marketing Cloud Next (Growth and Advanced), Data 360, and Agentforce, prepared for governed, data-driven, AI-assisted customer engagement.
What B2C operations does RightWave run reliably?
Campaign and journey operations, segmentation and audience management, data and journey governance, behavioral triggers, reporting and measurement, and consent and data-handling discipline.
Why govern data before enabling AI journeys?
Because personalization and journey automation must act on trustworthy inputs. RightWave establishes Data 360 readiness, identity, segmentation, and consent before activating AI journeys, with human review in place.
How does RightWave keep Agentforce use safe and efficient?
Through Agentforce use-case planning grounded in real customer data and journey logic, governed access across Marketing Cloud and Data 360, and efficient agent and journey design that keeps outcomes expected and token usage efficient.
GET STARTED

Ready your B2C data and journeys for governed AI.

Explore Marketing Cloud, Data 360 and Agentforce Readiness →See all platforms